Do you get the connection between your ATTITUDE and your overall SUCCESS? I attend several networking business meetings. Last month, I was asked ‘why’ did I attend this one meeting for women business owners? In her mind she probably wondered that about me every time I stood up with my 30-second introduction about Federal contracting. Many of the attendees are in direct sales and are solo-entrepreneurs. My business prospect does not attend the meeting. So, how does the meeting make a difference to me; my business?
So, if I hear that question correctly – my response could be another question – I can’t attend your meeting because my business does not prosper there? I can’t attend because it’s not the best decision for two hours out of my month?
The answer is very simple. I enjoy being with these wonderful women, who are so excited about their businesses. Do you attend a similar network meeting? Don’t you feel it too? I choose to attend the meeting. I choose to surround myself with positive women… I choose to rejuvenate my inner spirit. And that in turn rejuvenates my approach to my business. When the meeting has ended, how do you feel? If you feel that you do not receive anything from the meeting because you didn’t make a sale, then why do you attend?
Dollar Signs in Your Eyes?
If you actually do not receive anything from the meeting, then perhaps you attend with only a financial goal in mind. I call that ‘having dollar signs in your eyes.’ Stop limiting yourself. Improve the quality of your life. When you improve the quality of your life, you improve all aspects of your life.
It’s like that law of attraction. Millions of people have now heard of The Secret, a theory which brings phrases like positive thinking and the law of attraction to everyday conversations. The law of attraction is that our thinking creates and brings to us whatever we think about and it’s as though every time we think a thought, every time we speak a word, the universe is listening and responding to us. Got it?
If you attend the meeting with dollar signs in your eyes, then you are missing the biggest business opportunity of your life! Consider changing your approach to why you attend this meeting. Consider it as the opportunity to meet other women and as the training ground to learn how to market your business. I left the corporate world in 1986 to start my own business, and as a business growth strategist I have coached small business owners about marketing. My extensive marketing background is firmly planted with the coaching I received from my first business coach, Jay Abraham, THE international marketing consultant to business. Working with Jay took my first corporation from $0 to $300,000 within six months. I learned marketing from him, and I applied his tactics to my industry.
So, from whom do you learn marketing? So many of you are solo-entrepenuers. You do not have a separate marketing budget. You do not have the extra money to spend on hiring a marketing consultant. So, how can the meeting help you? Isn’t that the purpose of the meeting – to market your business to the attendees and make sales? This meeting begins with the attendees reading its mission statement at every meeting. Did the officers just create a mission statement because it is the latest craze? No. The mission statement is an affirmation for us. Repeat something, as an affirmation, for 28 days and it becomes a part of your conscious.
How Do You Use the Meeting?
The following comments are my observations about the meeting. This meeting is much like the meetings you attend. So, think about the meetings you attend. As I attend this specific meeting, I have found it to be a safe environment for its members to try new marketing tactics for their businesses. Sure, currently the marketing tactics include social media and email blasts; you have a real touch for creating a fantastic postcard and flyer. Now, the meeting introduces you to another tactic – speaking about your business. This basic marketing tactic includes creating and saying your elevator speech. The 30-second business introduction at each meeting gives you the chance to test your words in front of real people.
- Do you listen to the words the other women use to introduce their businesses?
- How do they speak?
- What do they do with their hands?
- What are the reactions from the other women?
- Don’t you just love some of the catchy last lines?
Does the meeting allow you to have a vendor table? Have you had a vendor table yet? This is your training ground if you want to move your business into a larger vendor venue or an industry trade show. You learn and practice setting up a table that displays what you sell. What works? The two-minute vendor table presentation is your first step towards learning how to make a sale. Do you know the features and benefits for your business? Learning how to describe the features and benefits of your business helps you set appointments and make sales.
Finally, at this meeting, the board goes beyond marketing our businesses. They emphasize one-on-one meet ups between members. Do you know I am a former journalist, who has interviewed Dr. Seuss and VP Spiro Agnew? Another opportunity the board provides is the $1 Brag for personal successes and events. These are not just business marketing tactics. Do you know why? These are to learn about the person behind the business. When you know the person behind the business, you create a strong personal bond. There is more to living than the almighty dollar.
Do you get the connection between your ATTITUDE and your overall SUCCESS?
“Your living is determined not so much by what life brings to you, as by the attitude you bring to life; not so much by what happens to you as by the way your mind looks at what happens.”
~ John Homer Miller
What have your network meetings taught you?